AssetWise is aggressively entering the luxury home market, announcing this year its strategy to strengthen its portfolio by developing single-family home projects that encompass both design and functionality across all segments. It indicates that in 2024, the high-end housing market will continue to grow. Recently, it announced progress on its flagship luxury home project, 'The Honor Yothinpattana,' unveiling two magnificent clubhouses covering over 2,000 square meters, providing an elevated living experience with 'Living Fulfillment' personal assistant services that cater to residents in every aspect, equipped with amenities that meet the needs of the true 'Wealth' segment.

Mr. Kramchad Wiphanpong, CEO of AssetWise Public Company Limited, a leading real estate development firm, stated, "The luxury home market continues to grow contrary to the overall market because high-income customers are less affected by economic downturns. Additionally, the supply in the market is still limited compared to other segments. Customers in the high-income group or 'Wealth' prioritize various factors beyond just design, such as location that allows convenient access to the city, surrounded by essential lifestyle hubs. Furthermore, the design of every space in the home must cater to large families with multiple generations living together. We also find that 'Wealth' customers seek 'Living Fulfillment' and look for luxury home projects that can provide a perfect lifestyle experience, both within the home and in the project's common areas. The 'The Honor Yothinpattana' project truly meets all the needs of this customer group, having achieved over 30% sales in its first phase after launch."

The 'The Honor Yothinpattana' project sets a new standard for luxury home development in this era, featuring two clubhouses with a total area of over 2,000 square meters. The first is 'The Social Club,' located at the front of the project to accommodate residents' guests, separated from living areas for maximum privacy. Highlights include the 'Gentle Club' with a Wine & Cigar Room, Fine Dining Space, Tea Room & Car Salon, and 'The Residential Club' for residents to relax and socialize in various spaces, including a Private Chef’s Table Space, Private Spa Therapy, Residential Lounge, The Gym, Kids Club, and High Tea Pavilion. Additionally, the clubhouse features a large swimming pool with separate areas for children and adults, suitable for all generations, surrounded by a beautiful garden of over one rai, providing an atmosphere akin to a luxurious resort. It also offers 'Living Fulfillment' services from the Concierge Service team, providing personal assistant support that meets every lifestyle need, from maintenance by trusted experts, airport transfer services, in-home spa services, catering, party organization, merit-making events, health care, and much more.

The 'The Honor Yothinpattana' project is located in Yothinpattana Soi, covering a total area of over 38 rai, with convenient access to three major areas: Ekkamai-Ramintra Expressway, Kaset-Nawamin Road, and Ladprao Road. It is also just 5 minutes from the Chalong Ratch Expressway and 15 minutes to Thonglor, featuring private swimming pools and elevators in each of the 106 homes, which come in three sizes with usable areas ranging from 455 to 710 square meters, with parking for up to 6 cars, starting prices between 40-60 million baht, and a total project value of 4.2 billion baht. The project is surrounded by a complete Lifestyle Hub, including leading educational institutions, shopping malls, and hospitals such as KIS International School, Shrewsbury International School, Central Eastville, and The Crystal Ekkamai-Ramintra, making it one of the prime locations for living in Bangkok.

All of this is crafted to create 'Privileged Living Beyond Limits' that the 'The Honor Yothinpattana' project genuinely aims to provide for its residents,” Mr. Kramchad Wiphanpong added.

Experience 'Privileged Living Beyond Limits' at the 'The Honor Yothinpattana' project, which is now open for reservations for the first phase with beautiful view homes facing The Central Park. Interested parties can schedule a visit to the project every day. For inquiries, call 02-168-0000 or visit the website https://assetwise.co.th/House/the-honor-yothinpattana.